What Does SU Mean on Snapchat?

If you’ve ever been on Snapchat and saw “SU” and wondered what does SU mean, I totally get your confusion! When I first came across “SU,” I wasn’t sure if it meant “Swipe Up” or “Shut Up”. After some digging, I found out that “SU” can have both meanings, depending on the context. In Snapchat Stories, it usually means “Swipe Up”, encouraging you to click a link. 

But in private chats, it often stands for “Shut Up”, used in a playful or mock way. In this guide, I’ll explain all the different meanings of “SU”, where it’s used, and how to understand it easily, so you’ll never be confused again!

What Does SU Mean on Snapchat?

The term “SU” is one of the most commonly used acronyms on Snapchat, and it can actually mean a couple of different things. Here’s a breakdown:

Primary Meaning: “Swipe Up”

Most of the time, “SU” stands for “Swipe Up”, and it’s most commonly used in Snapchat Stories. If you’ve ever come across a Story where someone says “SU”, they’re probably encouraging you to swipe up to access something, whether it’s a link, a webpage, or even just to send them a direct message.

It’s a great way to get people to engage with your content. If you see “SU” in a Story, it’s usually followed by a clickable link that takes you to a specific destination, like a website or a product page.

Alternative Meaning: “Shut Up”

On the other hand, “SU” can also mean “Shut Up” in more casual conversations, especially in private chats or direct messages. It’s a playful, sometimes sarcastic way of telling someone to be quiet, but not always in a rude way. For example, if a friend says something funny or unbelievable, you might reply with “SU” to express your surprise.

Here’s an example of how each meaning can be used:

• “Swipe Up” in a Story:
  “Check out my new blog post! SU for the link!”
• “Shut Up” in a chat:
  “You just did what? SU!”

Others SU Meaning on Social Media

Apart from Snapchat, the abbreviation “SU” can have other meanings across various social media platforms. Here’s a quick look at some of them:

• SU = Stand Up
  This can be used when someone encourages you to “stand up” for something, especially when supporting a cause or standing up to something unfair.
• SU = Shut Up
  As mentioned earlier, on platforms like Snapchat or even in text messages, “SU” can mean “Shut Up”. Depending on the tone, it can be playful or rude.
• SU = Share Up
  In some contexts, “SU” might be used as shorthand for asking someone to share something, whether it’s a post, photo, or idea. It’s a call to action for sharing content.
• SU = Spotted You
  Used when someone tags or points out someone they’ve noticed online or in a group setting.
• SU = Super User
  In online forums or technical platforms, “SU” can stand for “Super User”, referring to a person with special privileges or administrative rights within a system.

How “SU” Works in Snapchat Stories?

Now that we know what “SU” stands for, let’s dive into how it actually works within Snapchat Stories.

Why Users Add “SU” to Stories

One of the main reasons users add “SU” in their Stories is to encourage engagement. For example, if someone shares a product they love or a new blog post, they might include a “Swipe Up” call-to-action, directing you to a link. This is particularly common for influencers, brands, and anyone with a public profile. When you swipe up, you’re often directed to a landing page, a shop, or even a social media profile.

Adding “SU” makes it super easy for people to take action — whether it’s buying a product, visiting a website, or simply checking out the latest post. It’s all about driving interaction.

How to Add a Link and Use Swipe Up GIFs on Snapchat

You don’t have to be a pro to use “SU” in your own Stories. If you want to make your story interactive, here’s how you can add a link:

1. Take or upload a photo/video for your Story.
2. Tap on the link icon (chain link symbol) to add a URL.
3. Type the link and then add “SU” or use a fun Swipe Up GIF to let people know to swipe up and access the link.

These links can be super effective for promotions or simply to share your latest content.

Examples of Brands and Influencers Using “SU”

Many influencers and brands use “Swipe Up” to drive traffic to their products, blogs, or videos. For instance:

• A fashion influencer might post a Story with a new outfit and say “SU for the link”, directing you to where you can buy the pieces.
• A YouTuber could share their latest video in their Story, with the text “SU for the full video” to encourage their followers to check it out.

“SU” in Direct Messages & Texts

When you’re chatting privately with friends on Snapchat, you might see “SU” pop up in the conversation. But this time, it doesn’t mean “Swipe Up” like in Stories. Instead, “SU” can stand for “Shut Up”—and it’s important to know when it’s being used in a friendly or possibly a rude context.

When “SU” Means “Shut Up”—Friendly or Rude?

In private messages, “SU” is often a casual, playful expression. It’s typically used when you’re surprised, impressed, or reacting to something someone has said. Imagine your friend sends you a wild story, and you’re like, “SU!” — you’re not being rude, just expressing disbelief or excitement.

However, in certain situations, “SU” can also come off as rude or dismissive, especially if someone uses it sharply or in the wrong tone. For example, if someone is angry or annoyed, saying “SU” could be disrespectful. The key here is to always pay attention to the tone of the conversation.

How to Interpret “SU” Based on Tone and Conversation?

If someone sends you “SU”, take a moment to consider the context and tone of the conversation. Is it playful? Are they reacting to something funny or outrageous? Or is it more blunt, like they’re telling you to be quiet?

• Friendly “SU” Example:
  “That’s crazy! SU!” (A playful way to express surprise)
• Rude “SU” Example:
  “You did what? SU.” (Could sound dismissive or annoyed)

If you’re unsure, always ask or give your friend the benefit of the doubt. With slang like this, it’s easy for things to get misunderstood, but as long as the tone stays friendly, it’s likely just a playful remark.

How is “SU” Used on Social Media?

“SU” is widely used across social media platforms like Snapchat, Instagram, and TikTok. It generally stands for “Swipe Up”, but it can have different meanings based on the context. Below is how “SU” is commonly used on different platforms:

1. SU on Snapchat

• Swipe Up for Links – On Snapchat Stories, “SU” is often used to encourage users to swipe up to access a link, website, video, or another resource.
• Swipe Up for More Content – Influencers and brands use “SU” to direct viewers to additional content, such as blog posts, promotions, or exclusive offers.
• Swipe Up for Replies – Sometimes, users include “SU” in their stories to invite followers to reply or engage in a conversation.

2. SU on Instagram

• Swipe Up in Instagram Stories – Instagram previously had a swipe-up feature that allowed users to link external websites to their Stories. Although Instagram replaced it with link stickers, “SU” is still used to indicate a call to action.
• Short for “Shut Up” – In casual texting on Instagram DMs, “SU” can be used as an abbreviation for “Shut Up,” either playfully or dismissively.

3. SU on TikTok and Other Platforms

• Encouraging Engagement – On TikTok, Facebook, and YouTube Shorts, users may say “SU” in captions or comments to encourage swiping up for more content or engaging with posts.
• Slang for “Shut Up” or “See You” – Depending on the context, “SU” can also mean “Shut Up” (used jokingly or seriously) or “See You” (as a casual sign-off in chats).

Other Popular Snapchat Acronyms & Slang

Snapchat is known for its wide variety of slang terms and acronyms. Now that we’ve got “SU” covered, let’s take a look at some other popular terms that you’re bound to come across on the app:

TTM – Talk To Me

If someone sends “TTM”, they want you to start or continue a conversation. It’s an invitation to chat, so don’t leave them hanging!

LMR – Like My Recent

When you see “LMR”, it means that the person wants you to go check out and like their most recent post on platforms like Instagram or TikTok. It’s a friendly way of asking for engagement.

SS – Screenshot

If you see “SS” in a conversation, it’s either a request for you to screenshot something they’ve posted or a comment on someone having taken a screenshot of their content.

PU – Pop Up

This one means “Send me a message” or “Start a conversation.” When you see PU, it’s usually a request for instant communication.

NRS/SR – No Replies / Slow Replies

If someone tells you “NRS” or “SR”, it means they’re not responding to messages immediately—either because they’re too busy or just not in the mood to chat. It’s a polite heads-up to avoid any confusion.

WYLL – What You Look Like

If someone asks “WYLL”, they want to know what you look like. It’s common in chats with people you may not know too well or if you’re just looking to see what someone is up to.

SMH – Shaking My Head

This popular acronym is used to show disappointment or disapproval. For example, if something embarrassing happens, you might see someone reply with SMH.

SFS – Shoutout For Shoutout

If you see SFS, it usually means someone wants to cross-promote their accounts. For example, they might give you a shoutout in exchange for one of their own.

MB – My Bad

“MB” is a casual way to say “sorry” or admit a mistake. It’s a friendly apology for any inconvenience caused.

Why Snapchat Slang Matters in Online Communication

Slang is more than just a way to shorten words. It plays a huge role in how Snapchat users communicate, and it can even help you connect with your friends and followers faster.

How Slang Helps Snapchat Users Connect Faster

In today’s fast-paced digital world, brevity is key. Snapchat slang allows users to communicate quickly and efficiently. Instead of writing long sentences, you can get your message across with just a few letters—and sometimes, that’s all you need.

Why New Acronyms Keep Emerging

As the app evolves, new trends and ways of communicating also emerge. Snapchat slang isn’t stagnant—it adapts with the community. New acronyms are constantly being created to keep up with changing conversations and features. So if you want to stay in the loop, it’s important to keep up with the latest slang.

Staying Updated on Slang for Better Engagement

Whether you’re a Snapchat pro or just getting started, understanding these terms helps you engage with your friends, favorite influencers, and even brands more effectively. Up-to-date slang makes your interactions feel more authentic and fun, helping you connect on a deeper level

Conclusion

Understanding Snapchat slang, like “SU”, is essential to getting the most out of your interactions on the app. Whether you’re sharing links in Stories or chatting with friends, knowing the meaning of common acronyms ensures you stay connected and engaged in the conversation. So, stay updated, use the slang wisely, and have fun communicating!

FAQs

Amber Burnett

Amber Burnett, M.A., is a communication expert and educator with over 15 years of experience driving social media growth. She is sharing snapchat growth at scplanetorder.com. Specialising in effective communication, collaboration, and STEM education, she has a proven track record of building successful businesses across the globe. She is serving as lecturer at school of professional communication at Texas Tech University.

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