The Harsh Reality of Growing on Snapchat

Through years of experience, we’ve identified the common hurdles Snapchat users face:

• Overwhelming Competition: With millions of users, standing out is a challenge.
• Algorithm Challenges: Snapchat prioritizes active and popular profiles, making it harder for new accounts to grow.
• Slow Progress: Organic growth can be time-consuming and frustrating.

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• Instant Visibility Boost: Rapidly increase your Snap Score and followers to stand out.
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30+ SCplanetOrder Pro Tips for Snapchat Growth

Snapchat is one of the most popular social media platforms, with over 750 million monthly active users. Unlike other platforms, Snapchat is built around quick, real-time content, making it a powerful tool for personal branding, influencer marketing, and business promotion.

If you want to increase followers, improve engagement, and grow your Snapchat profile, this guide will walk you through proven strategies to make your profile stand out in 2025.

1. Optimize Your Snapchat Profile

1.1. Choose a Recognizable Username

Your username is one of the first things people notice on Snapchat, so it needs to be:

• Easy to remember (avoid complex names and numbers).
• Consistent with other social media (if possible, match your Instagram, TikTok, or Twitter username).
• Brand-friendly (if you’re using Snapchat for business, include your brand name).

Example: Instead of “coolguy12345,” go for “CoolGuySnaps” or just “CoolGuy.”

1.2. Use an Eye-Catching Profile Picture

Even though Snapchat is all about stories and snaps, a good profile picture helps build credibility and recognition. You can:

• Use a clear headshot or brand logo (for businesses).
• Make sure your Bitmoji looks unique and engaging.
• Keep it consistent across social media platforms.

1.3. Write a Short & Engaging Bio

Your Snapchat bio should be clear, fun, and to the point. You can include:

• What kind of content you post (daily vlogs, memes, fashion tips, etc.).
• A call-to-action (CTA) like “Swipe up to chat” or “Follow for daily fun snaps!”
• Links to your website, store, or other socials (if you have a public profile).

Example: “Daily life & travel snaps | DM me your fav spots! ”

1.4. Enable Public Profile Features

Switching to a Public Profile allows anyone to find and follow you. This makes your content discoverable on Snapchat’s Discover section and Snap Map.

To enable a Public Profile:

1. Go to Settings.
2. Scroll to “Who Can…” and set options like “Who Can Contact Me” to Everyone.
3. Click Create Public Profile (if available in your region).

2. Post the Right Type of Content

2.1. Share Engaging Stories Daily

Snapchat’s algorithm prioritizes accounts that post regularly. Posting at least once a day keeps your audience engaged and improves your chances of getting featured in the Snapchat Spotlight or Discover section.

Types of engaging stories:

• Behind-the-scenes content (daily life, work process, travel).
• Funny moments & memes (relatable content gets more shares).
• Exclusive offers & promotions (for businesses).
• Q&A sessions (use the “Ask Me Anything” feature).

Pro Tip: Post when your followers are most active—morning (7-10 AM) and night (7-10 PM) tend to have the highest engagement.

2.2. Post High-Quality Snaps & Videos

Since Snapchat content disappears, clear and engaging visuals are key to catching attention.

• Use good lighting (natural light works best).
• Avoid blurry snaps – hold the camera steady or use a tripod.
• Use Snapchat’s built-in filters and effects to enhance your snaps.
• Add text overlays or stickers to make your snaps more interesting.

2.3. Utilize Snapchat Spotlight

Snapchat Spotlight is a TikTok-like feature that allows short viral-style videos to be discovered by a wider audience.

• Create short, entertaining clips (5-60 seconds).
• Use trending music & filters.
• Keep the video fast-paced and engaging.
• Post consistently to increase your chances of being featured.

Fun Fact: Some users have made thousands of dollars from Snapchat’s Spotlight rewards program!

3. Increase Engagement & Interactions

3.1. Use Polls, Questions & Stickers

Snapchat’s interactive features boost engagement and encourage more people to respond to your content.

• Post polls (“Which outfit should I wear today?)
• Use the question sticker to start conversations.
• Add countdowns for exciting events or upcoming content.

3.2. Engage with Your Audience

Interaction is key to building a loyal following.

• Reply to DMs and comments on your stories.
• Repost snaps from your followers (with permission).
• Host Snapchat takeovers (where another creator runs your account for a day).

Pro Tip: People love feeling noticed! A simple reply or shoutout can turn a casual viewer into a loyal follower.

3.3. Use Streaks & Private Stories

Snapchat streaks encourage users to snap daily, keeping engagement high.

• Start Snapstreaks with followers to keep them coming back.
• Create Private Stories for exclusive behind-the-scenes content.
• Offer shoutouts to those who maintain the longest streaks with you.

4. Grow Your Audience

4.1. Promote Your Snapchat on Other Platforms

Cross-promotion helps bring in followers from Instagram, TikTok, Twitter, and YouTube.

• Share your Snapcode on other platforms.
• Add your Snapchat link to your bio.
• Post exclusive content that’s only available on Snapchat.

Example: “Follow me on Snapchat for behind-the-scenes content! [Insert Snapcode]”

4.2. Collaborate with Other Creators

Partnering with influencers or similar content creators exposes you to a larger audience.

• Shoutout-for-shoutout (S4S) with accounts in your niche.
• Do collaborative stories or Q&A sessions.
• Feature guest creators on your Snapchat takeovers.

4.3. Use Trending Hashtags & Keywords

Even though Snapchat doesn’t use hashtags like Instagram, you can add trending keywords in your captions to increase discoverability.

• If you’re posting a food snap, add words like “Best Pizza Ever!”
• If sharing a travel story, use “Exploring Paris Today!”

5. Track Your Growth & Improve

5.1. Monitor Your Snapchat Insights

Snapchat’s Creator Analytics (available for public profiles) provides useful data on:

• Story views – Check which content gets the most attention.
• Completion rates – See how many people watch your stories till the end.
• Engagement metrics – Track responses, screenshots, and shares.

5.2. Experiment & Improve

• Test different content styles (funny, educational, lifestyle).
• Observe what works best and focus on it.
• Post at different times to see when engagement is highest.

Pro Tip: If your views drop, change your content style or engage with followers more often.

6. Post Content That People Want to See

6.1. Create Behind-the-Scenes Content

Behind-the-scenes content feels personal and makes followers feel connected to you. Share how you create content, your daily routine, or interesting moments from your life.

6.2. Share Exclusive Offers and Discounts

For business accounts, offering exclusive Snapchat-only discounts or early access to products encourages people to follow and engage with your content.

6.3. Post Memes and Funny Content

Humorous content gets shared frequently and helps you reach more people. Posting memes or funny videos related to trending topics can increase engagement.

7. Use Advanced Snapchat Features

7.1. Try Snapchat Lenses and Filters

Snapchat’s filters and lenses make content more interactive and fun. Using trending lenses can make your snaps more appealing and increase engagement.

7.2. Add Geofilters to Your Stories

Snapchat allows you to add location-based filters to your snaps. This makes your content more relevant for local audiences and increases discoverability.

7.3. Use Snapchat Cameos

Snapchat Cameos create animated videos featuring your face. These clips are highly engaging and can be used to entertain your audience.

8. Increase Discoverability

8.1. Get Featured on Snapchat Spotlight

Snapchat Spotlight gives viral content more visibility. Creating engaging, short-form videos with trending music increases your chances of being featured.

8.2. Use Snapcodes to Gain More Followers

Snapcodes allow users to add you quickly. Place your Snapcode on Instagram, TikTok, and YouTube to increase profile visits.

8.3. Join Popular Snapchat Challenges

Snapchat often features challenges that users can participate in. Engaging in trending challenges increases the likelihood of getting discovered.

9. Build a Strong Community

9.1. Start a Snapchat Group Chat

Creating a Snapchat group chat allows you to interact with multiple followers at once. Use it for discussions, exclusive content, or fan interactions.

9.2. Host Live Q&A Sessions

Although Snapchat does not have a live-streaming feature, you can use stories to answer questions from followers.

9.3. Encourage User-Generated Content

Ask followers to send snaps related to a theme, then feature their content on your story. This makes them more engaged with your profile.

10. Optimize Your Posting Strategy

10.1. Post at Peak Engagement Times

Posting when your followers are most active increases views. Snapchat engagement is highest between 7 AM – 10 AM and 7 PM – 10 PM.

10.2. Avoid Overposting

Posting too frequently can overwhelm followers. Maintain a balance by sharing 3-7 stories per day.

10.3. Plan Your Content in Advance

Planning your Snapchat content ensures consistency and high quality. Use a content calendar to schedule posts.

11. Use Snapchat for Business Growth

11.1. Run Snapchat Ads

Snapchat ads can target a specific audience and increase visibility. Running story ads or collection ads helps in gaining followers.

11.2. Work with Influencers

Influencers have an established audience that can bring more visibility to your profile. Partnering with Snapchat influencers in your niche helps you grow faster.

11.3. Create Branded Snapchat Filters

If you run a business, creating a custom Snapchat filter helps promote your brand while making it easy for followers to engage with your content.

12. Host Contests and Giveaways

Contests and giveaways are excellent ways to attract new followers and keep your current audience engaged. People are naturally drawn to rewards, and when you offer a prize, they are more likely to participate and share your content with others.

To host a successful giveaway:

• Clearly define the rules and entry requirements. For example, you can ask participants to follow you, take a screenshot of a specific story, or send a snap using a particular filter.
• Choose a prize that is relevant to your content. If you’re a beauty influencer, offer a skincare set. If you post fitness-related content, a workout accessory would be a better choice.
• Set a deadline to create urgency. Let your audience know when the contest ends and when you will announce the winner.
• Promote the contest across other platforms like Instagram, Twitter, or TikTok to reach a larger audience.

13. Leverage Viral Trends and Challenges

Social media thrives on trends, and Snapchat is no different. Following and participating in viral trends helps your content become more discoverable and makes your profile more engaging.

To capitalize on Snapchat trends:

• Keep an eye on Snapchat’s Spotlight feature to see what types of videos are trending.
• Use popular filters, lenses, and AR effects that are getting a lot of traction.
• Participate in Snapchat challenges, which often come with built-in exposure to a larger audience.
• Put your own creative spin on a trend to stand out. Instead of copying exactly what others are doing, find a unique angle that fits your personality or brand.

14. Engage With Other Snapchat Users and Creators

Building a strong Snapchat presence is not just about posting content—it’s also about interacting with others. Engaging with other users and creators increases visibility and helps grow your audience organically.

Here’s how to engage effectively:

• Reply to Snaps and Messages: When followers send you a snap or reply to your story, acknowledge them with a response. This encourages more interactions in the future.
• Comment on Public Stories: Many creators and brands have public stories where you can react and leave comments. This increases your chances of being noticed by their followers.
• Give Shoutouts and Collaborate: Partner with other Snapchat users in your niche and give each other shoutouts. This exposes both profiles to a new audience.
• Join Snapchat Communities: Some influencers create private groups for their followers. Participating in such groups allows you to network and gain more followers.

15. Feature Your Snapchat on Your Website and Email Signature

If you run a blog, business, or personal website, your Snapchat profile should be part of your branding. By adding your Snapchat link or Snapcode to your website, you make it easy for visitors to connect with you.

Here’s how to integrate Snapchat into your website and emails:

• Place a Snapchat widget or Snapcode in a visible area of your homepage.
• Include a “Follow Me on Snapchat” button in your website’s navigation or footer.
• Mention exclusive content that you share on Snapchat, encouraging website visitors to follow you for updates.
• Add your Snapcode to your email signature so that everyone you communicate with via email can easily find your Snapchat profile.

16. Create Themed Content Series

A well-planned content series can keep your audience engaged and coming back for more. Instead of posting random snaps, focus on a recurring theme that aligns with your niche or interests.

Here are some ideas for themed Snapchat content:

• Daily Motivational Snaps: Share one motivational quote or life tip each morning to inspire your followers.
• Weekly Q&A Sessions: Dedicate one day each week to answering follower questions on a specific topic.
• Behind-the-Scenes Footage: Show the process behind your work, whether it’s creating art, cooking, or running a business.
• Personal Challenges: Document a personal challenge, such as a 30-day fitness transformation, a travel vlog series, or trying new foods every week.

17. Share Exclusive Content on Snapchat

One way to attract more followers is by offering something unique that people cannot get anywhere else. If your Snapchat content is the same as what you post on Instagram or TikTok, there is no strong reason for people to follow you.

To make your Snapchat profile more appealing:

• Share behind-the-scenes content that you don’t post on other platforms.
• Offer exclusive discounts or promo codes for followers if you’re a business.
• Post first looks or sneak peeks of upcoming projects.
• Provide raw, unedited moments to create a personal connection with your audience.

18. Use the “Swipe-Up” Feature for Engagement

If you have a public Snapchat profile, you can add swipe-up links to your stories. This feature helps drive engagement by directing users to external websites, YouTube videos, or other social media pages.

Ways to use the swipe-up feature:

• Share a link to your latest blog post or YouTube video.
• Promote an exclusive deal or discount for your business.
• Direct followers to a petition, survey, or online event registration.
• Encourage users to sign up for a newsletter to stay updated on your content.

19. Be Consistent With Your Posting Schedule

Consistency is crucial for growth on any social media platform, and Snapchat is no exception. If you only post sporadically, your followers may lose interest or forget about your account.

Here’s how to stay consistent:

• Set a goal to post at least once per day to keep engagement levels high.
• Use a content calendar to plan your snaps in advance.
• Schedule reminders to post at peak times when followers are most active.
• Avoid long gaps between posts, as this can decrease your visibility in Snapchat’s algorithm.

20. Optimize Your Stories for More Views

Snapchat Stories last for 24 hours, so optimizing them for maximum engagement ensures they reach as many people as possible.

Here are a few ways to improve story performance:

• Keep them short and engaging. Snaps that are too long can cause viewers to skip through them.
• Use captions and text overlays to add context and make content easier to understand.
• Start with a hook. The first snap in your story should grab attention to encourage viewers to watch the rest.
• Use engaging visuals. Well-lit, clear, and colorful snaps perform better than dull or blurry ones.

21. Experiment With Different Content Formats

Snapchat offers several content formats, and using a variety of them can keep your audience engaged.

Try mixing different types of content, such as:

• Standard snaps: Quick updates and fun moments.
• Boomerang-style videos: Short, looped clips for creative effects.
• Screenshots and polls: Encourage followers to interact with your content.
• AR lenses and filters: Make your snaps more interactive and visually appealing.

22. Offer Behind-the-Scenes Access to Events

People love exclusive content that they can’t get anywhere else. Whether you’re attending an event, a concert, a sports game, or even a personal milestone like a birthday party, sharing behind-the-scenes content makes followers feel like they are part of the experience.

If you run a business, give a sneak peek into product launches, office life, or customer testimonials. This type of content feels authentic, engaging, and special, making people want to follow your account to stay updated.

23. Create Interactive Snapchat Games for Your Followers

Snapchat’s interactive nature allows you to create fun mini-games that engage your audience. You can:

• Ask followers to screenshot a snap and complete a challenge (e.g., “Find the hidden object in this picture”).
• Create a “This or That” game where followers vote on different options by sending snaps.
• Use filters and lenses in a game where followers try a specific challenge and tag you.

These fun interactions encourage engagement and make your profile more memorable.

24. Take Advantage of Snapchat Maps

Snapchat’s Snap Map feature allows you to increase visibility by tagging locations in your snaps. If you post interesting content from a specific location, your snaps may appear in the public Snap Map, where people in that area can discover and follow you. To use this strategy:

• Tag popular destinations, such as cafes, tourist spots, or events.
• Post geo-specific content that relates to a local audience.
• Encourage local followers to engage, helping your content get featured on the map.

If you frequently travel, updating your Snap Map can also attract new followers from different locations.

25. Use “Memories” to Keep Your Best Snaps Alive

Since Snapchat content disappears after 24 hours, many great moments are forgotten. However, using Snapchat Memories, you can reshare your best content to keep your profile active and remind followers of engaging past moments. Some ways to use this feature include:

• Resharing high-engagement snaps to give new followers a chance to see them.
• Posting anniversary or throwback moments from the same date in previous years.
• Creating “best of the month” recap stories to highlight major events or milestones.

This keeps your content alive and provides ongoing engagement opportunities.

26. Run a Snapchat Takeover

Snapchat takeovers are a great way to introduce your profile to a new audience. You can allow another influencer or brand to take over your Snapchat for a day or you can take over someone else’s account. This introduces both audiences to each other, expanding reach and engagement. To run a successful takeover:

• Choose a guest creator with a similar audience.
• Announce the takeover in advance and promote it on other social media platforms.
• Keep the content exciting, whether through behind-the-scenes, Q&As, or challenges.
• End the takeover with a call-to-action, encouraging the new audience to follow you permanently.

Collaborating with other creators is a fast way to gain new followers who are already interested in similar content.

27. Use Snapchat’s “My AI” for Content Ideas

Snapchat’s AI chatbot can help generate creative content ideas that keep your stories fresh and engaging. You can use it to:

• Come up with engaging captions for your snaps.
• Generate content ideas based on trends.
• Ask for engagement ideas, such as poll questions or interactive challenges.

AI-powered tools can streamline content creation, allowing you to focus on producing high-quality posts while keeping your audience entertained.

28. Repurpose Snapchat Content for Other Platforms

If you create high-quality Snapchat content, don’t let it go to waste. Repurpose your best snaps and videos for TikTok, Instagram Stories, and YouTube Shorts. Here’s how to do it effectively:

• Save your most engaging stories and post them on Instagram and Facebook.
• Use Snapchat filters and effects to create funny videos, then share them on TikTok.
• Compile a series of snaps into a YouTube Shorts or Instagram Reels compilation.

By repurposing content, you expand your reach beyond Snapchat and attract new followers from other platforms.

29. Feature Fan-Generated Content

Encouraging followers to submit snaps related to your content creates community engagement and loyalty. You can:

• Ask followers to send their best snaps related to a specific theme.
• Repost user-generated content in your stories.
• Give shoutouts to your most engaged followers.

When followers see that their content is being recognized, they are more likely to engage with your stories, share your profile, and invite their friends to follow you.

30. Offer Personalized Responses to Followers

Personal interaction builds a strong connection with your audience. Unlike other social media platforms, Snapchat allows one-on-one direct messaging through snaps. You can:

• Reply to follower questions with personalized snaps.
• Send exclusive voice or video responses to highly engaged followers.
• Use bitmoji reactions to make your interactions more engaging.

By making your audience feel valued and noticed, they are more likely to stay engaged and recommend your Snapchat profile to others.

31. Experiment With Augmented Reality (AR) Features

Snapchat is one of the leading platforms for Augmented Reality (AR), offering various interactive filters, lenses, and AR games. You can:

• Use AR filters to create engaging videos.
• Encourage followers to try and share your favorite AR effects.
• Take advantage of Snapchat’s Lens Studio to create your own branded filters.

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